innovation by design

"Design Thinking [is] a solution oriented generative methodology for creating desired outcomes "
-- Robert M. Bauer Ward M. Eagen


"Creativity is a new idea for a product or process or a new pattern for doing something.
Invention is an idea that has been reduced to a prototype or practice. 
Innovation is where people switch to a new practice or use a new product"
-- Art Fry, 3M 


What could be more desirable than developing an innovative outcome?

An innovation, by definition, also disrupts the status quo. But it must do it in a way that does not generate unintended consequences, is inclusive, respectful and with generosity of spirit. It's not just about a profit margin. True innovation should equally benefit both the producer and consumer.