Thursday, February 9, 2012

crowdsourced ideation vs traditional agency model

This is an influence map generated on some observation of crowdsourced advertising contests. The quality of the output (content) is intimately linked to the detail and insights revealed in the creative. By definition, the public brief (viewable to anyone) will contain less actionable information than a private one, the latter needs to protect the brands proprietary data. (Click on pic for full view)